This advertisement for the iPhone is a metaphor comparing the phone to the world. The point they want to get across is that if you have the iPhone you have the world at your fingertips, and I think this ad is effective. It's very simple, the black background with the black on the phone creates a message that's easy to read. The first thing the viewer sees is the blue photo of the earth, then the phone. The simple message is effective in communicating that the iPhone can do anything you want it to do, without actually talking about what the phone does.
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