This advertisement uses the color blue and the contrasting warm golden color of the model's skin and hair. The color blue was chosen because the name of the perfume is "Light Blue". The ad features a model with blue eyes in front a blue water-like background. By using a blue background the color of the model's eyes is accented. Her blond hair and tan skin also serve to highlight her eye color and the blue in the background. It seems fitting that the ad relies so heavily on color to get it's message across since the product is named after the color.
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