Journal 11: Myth

This ad uses myth to appeal to women who want to lose weight. The connotative value of this ad is that taking Hydroxycut will give you the body you always wanted, you'll be in great shape and feel confidant in a bikini. The denotative value is that Hydroxycut is clinically proven to help people lose more weight than dieting alone. This is very different than the myth that there is a magic fix for weight and self esteem problems. In reality Hydroxycut is meant to be an aid to weight loss and to be used with dieting and exercise. The ad doesn't work for me because I see right through weight loss ads. However it would work for some people because it shows before and after photos, has statistics, and features an in shape model to show women what they could look like. It's trying to sell a weight loss supplement but it's actually trying to sell a body image, saying you will feel great and improve your life if you purchase this.