These three logos are for similar companies, all are large national banks. The Chase and Wells Fargo logos are fairly monochromatic, while the Bank of America opted for the red and blue color scheme that obviously represents the United States of America. This fits the name, Bank of America, and conveys a certain amount of patriotism and familiarity as this is a very common choice of colors in this country. All three logos keep the color choices very simple yet recognizable, which is something a bank wants to be. A bank wants to come across as simple to use yet reliable and recognizable to it's customers.
No comments:
Post a Comment